Social media marketing can help increase your audience and convert interested people into potential customers in a meaningful way. Relevant content designed for your audience is key to increasing the presence of your brand within digital media.
It is vital to understand the function of social networks and the response of your audience on each of them. Analyzing, evaluating and the posting of your content is very important for the success of your brand.
The Importance of Marketing on Social Networks
As a brand, you must be able to attract and satisfy your audience in a predictable and consistent way, to generate a rapport with your consumers. One of the best ways to do this is by posting content that enriches your audience both intellectually and emotionally to build a strong and positive brand in the minds of your audience.
Traffic to Your Website
Social media can increase the number of visitors to your website. The use of a good strategy on social networks is an excellent way to attract visitors to your site from well-known platforms such as Facebook, Twitter, Linkedin and many more.
Search Engine Optimization (SEO)
More traffic to your website means a better reputation when the search engines crawl your website. Likewise, the activity of your social profiles adds value to your brand in the digital world. A website with more external references will have a better ranking on search engines.
Return on Investment (ROI)
Social networks are powerful tools and marketing on them represents a much lower cost compared to other digital and traditional media. In addition to being more economical, it allows you to reach your target market quickly, making your brand more relevant and the opportunity for conversions becomes greater.
In a nutshell, social media marketing is key to the growth of your brand today. If your brand does not yet have a social media marketing strategy, now is the time to start.
WordPress is one of the most popular and complete tools to manage a blog. Many users choose it to have a portal where they can develop specific content about travel, recipes, fashion or simply to have a personal webpage that is easy to manage. The WordPress option does not require prior technical knowledge for its use and maintenance. In addition to text entries, it allows you to insert files, videos, images and interact with other users through comments.
What is a Blog?
A blog is a website with categorized information that is periodically updated to which any Internet user will have access. It usually contains links, comments, opinions and reflections from one or more authors.
Uses of a blog
Before creating a blog in WordPress or in any other platform it is necessary to decide the function that it will have. The most common are:
Means of personal communication:
Today's blogs are the modern evolution of newspapers, in which the authors make public their opinions and reflections. Most bloggers are known through these types of blogs.
Professional or corporate element:
The blog can function as a marketing channel for a company or business. It can serve to generate a community of customers and find new market niches. It is a good opportunity to strengthen the communication strategy and online reputation.
Should I Choose the Free or Paid Version of WordPress?
WordPress has a fairly complete free option that would be enough for personal and professional blogs that do not require a complex content structure. There is a paid version that is recommended for people or companies that need a more sophisticated blog: daily activity of visits, forms, commercial purposes, etc. The costs are not very high.
Creating A New Blog
Creating a blog from scratch with WordPress is quite simple since the platform offers different points of help during the process. It is true that most users get stuck in some more technical parts. There are manuals that detail each of the steps to follow and serve as a guide to make a blog. In many cases, they will help with the correct configuration and help you to avoid basic errors.
Choose A Theme
WordPress has a wide range of themes to apply for the template of your blog. It is about finding the design that is consistent with the purpose and theme of the blog. It allows you to select, modify and adjust the themes until you find the perfect fit. This task deserves some devotion the time since it affects the global image of the blog and its pages.
New Post: Post and Entry
A post or entry is an article that is published on the blog.
These are some of the recommendations when developing content:
Offer valuable content
Writing quality should be very good
Designed for digital format
Make frequent publications
Provide valuable information
Tags are used to identify the theme of the entry. They are similar to the categories, with the difference that they are not allowed to create hierarchies, that is, to create labels that are dependent on each other.
Include plugins or widgets
WordPress allows you to install any extra you need for your work. There are thousands of themes and templates available on the network. Widgets are extensions that add functionality to blogs, such as including forms, contests, SEO improvement, etc.
Some of the most popular plugins are:
Contact Form 7: Create forms.
Yoast WordPress SEO: Work for SEO improvement.
W3 Total Cache: Controls server performance and download times to improve the user experience.
Jet Pack Plugin: Help increase traffic, view statistics, improve blog speed, etc.
What is the difference between a blog and a website?
The difference between a blog and a website is basically that the frequency of publication in blogs is much higher than in a web. Most content generation platforms for blogs, such as WordPress, do not require knowledge of html. On the other hand, for a website, it could be necessary to master a bit of code language. Blogs offer ready-made templates in which it is very easy to upload and edit the information you want to publish.
The communication is unidirectional.
The author is the only one who decides what information is displayed.
The user is not involved.
The communication is bidirectional.
Allows to include comments.
There is a dialogue and community is generated.
There is collaboration between users.
Creativity and reflection are enhanced.
The users exchange knowledge.
The maintenance of a blog is simpler than that of a website since you do not need so many adjustments and checks.
Do you use Wordpress? Let us know!